Etsy Set-Up -- Plz Halp O.O

[amazon_syren]

People with Etsy Stores, I have a question (or, perhaps, many, many, many sub-questions) for you:

Main question is: How do you make your etsy store look like a store?

Do you just DIY a banner in the right dimensions, upload the thing and start listing stuff?
Or is there more to it than that?


Information is appreciated. Thanks a Great Big Bunch. :-D